This is a branding project I worked on for Intermix Entertainment to help create an identity for their newest signed artist, Alejandro Fernandez.
The client wanted a logo mark, full name logo, march pack containing hoodie designs and wrist bands and a promotional flyer.
Alejandro is an up and coming pop/acoustic artist who performed on the X Factor in 2013. Now aiming towards an older, female audience - he wanted to show more sophistication within his brand.
Alejandro and his manger decided to go with a slick monochromatic style and wanted to be kept minimal but with some edge and flair. By combining the A & F in the logo mark becomes interactive and new and then carries the same style over to the larger logo format.
Final three logos the client was able to choose from. They chose to go with the A&F interacting as they didn't want a logo that was too big or taking up to much of the box.